Warner Bros. Discovery has acquired BluTV in a mega deal, solidifying its presence in the Turkish streaming landscape. The acquisition follows a three-year partnership, with Warner Bros. Discovery taking a 35% stake in BluTV. The deal marks a strategic expansion, combining the best of Turkish and international content. Warner Bros. Discovery’s CEO, David Zaslav, expressed enthusiasm, stating, ‘Turkey has been an important investment territory for us for over 20 years.
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Turkish Streaming Landscape Transformed
In a game-changing move, Warner Bros. Discovery has completed its acquisition of BluTV, reshaping the Turkish streaming scene. This not only makes Warner Bros. Discovery stronger in Turkey but also marks a big step in its global growth plans.
The acquisition follows three years of extensive partnership, which started in 2021 with the launch of Discovery+ on BluTV and an investment by Discovery Inc. that made the company a 35% shareholder of BluTV,” according to WBD’s announcement.
Though the specific money details aren’t shared, the deal is now official. This move shows Warner Bros. Discovery’s dedication to investing globally, with a focus on Turkey.
BluTV: A Local Gem on the Global Stage
BluTV, born in 2016, has become Turkey’s go-to subscription video-on-demand (SVOD) service. Its success comes from offering a mix of BluTV originals, Turkish shows, and international hits. BluTV is available worldwide to Turkish- and Arabic-speaking viewers, gaining popularity fast.
BluTV offers more than 10,000 hours of on-demand premium content and live channels to BluTV subscribers,” the company says. Hollywood content like The Last of Us, The Handmaid’s Tale, and Friends are part of BluTV’s library. BluTV has also produced 26 original shows.
“As Turkey’s leading local subscription video platform, we are proud that our steady growth since day one has made us a part of one of the largest media companies in the world,” said BluTV’s CEO Deniz Şaşmaz Oflaz.
David Zaslav’s Vision: Turkey’s Significance in Global Growth
Talking about the deal, David Zaslav, CEO of Warner Bros. Discovery, pointed out Turkey’s long-standing importance as an investment spot. ‘Turkey has been an important investment territory for us for over 20 years,‘ stressed Zaslav. This BluTV acquisition adds Turkey’s first local SVOD player to Warner Bros. Discovery’s collection.
“The combination of compelling Turkish content and a broad range of the best international series and shows from Warner Bros. Discovery is an unbeatable recipe to be locally relevant and successful,” said Jamie Cooke, GM CEE, Middle East & Turkey of Warner Bros. Discovery.
Deniz Şaşmaz Oflaz on the Future: Elevating Turkish Stories Worldwide
Deniz Şaşmaz Oflaz, BluTV’s CEO, proudly expressed being part of one of the largest media companies globally. From now on, we will blend the best local stories we have ever presented to our viewers with the world’s best global content to curate Turkey’s strongest streaming platform and bring our most successful local stories to the world,’ shared Oflaz.
“As Turkey’s leading local subscription video platform, we are proud that our steady growth since day one has made us a part of one of the largest media companies in the world,” added BluTV’s CEO Deniz Şaşmaz Oflaz.
A New Chapter for BluTV and Warner Bros. Discovery
The BluTV acquisition by Warner Bros. Discovery is more than just business; it’s the start of a new era for both. As BluTV becomes part of Warner Bros. Discovery’s global family, the mix of local and global stories promises a thrilling experience for Turkish and global audiences.
In the ever-changing world of streaming, this big deal shows how important local content is globally. The joining of BluTV and Warner Bros. Discovery marks a time where borders blur, and storytelling becomes a language for everyone.